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商品編號： 9-103-007 出版日期： 2002/07/17 作者姓名： Healy, Paul M.;Palepu, Krishna G. 商品類別： Other 商品規格： 21p 再版日期： 2003/04/28 地域： 產業： 個案年度： 2000 - 2002
商品敘述：
Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company''s implementation of a new business model and the accompanying change method used to recognize revenue. Despite management''s confidence that the new business model is working effectively, the firm''s stock price falls significantly and a major shareholder challenges management through a proxy contest.
涵蓋領域：
Business models;Shareholder relations;Communication strategy;Accounting procedures and policies
相關資料：
Case Teaching Note, (5-104-026), 9p, by Paul M. Healy;Spreadsheet Supplement, (XLS434), 0p, by Paul M. Healy, Krishna G. Palepu
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